Executive team alignment
Team facilitation and alignment
Vision formation
Strategy development
Consumer research design and analysis
Brand platform development
I’ve been doing this for 20 years.
Creative direction
Innovation training and process
Product and service extension
Product and service concept development
Brand architecture strategy
Product naming
I’m excited about what’s next.
At the end of 2023 I began to ask myself what if. What if, after 20 years growing up with an organization it was time for something new? What if it was time to join a group of people ready and willing to go harder and faster towards their own what next? And what if it was time to build something with the same shared belief anything is possible?
Executive Director, Brand & Strategy
with Envoy / 2017-2024
At Envoy I led world-class cross-functional creative and strategic teams to build, energize and activate sought after global brands including Verizon, Nespresso and Petco. I led our innovation teams to develop and realize new-to-world products and services for global CPG leaders including Hershey and Diageo. And I led long-standing relationships with diverse and complex senior leadership teams across categories to help them steward and navigate change.
Areas of focus
Brand and business strategy
Executive leadership and facilitation
Creative direction
Brand refresh and new-to-world brand development
Product and service ideation, development and strategy
Brand and product naming
Brand architecture
About Envoy
Envoy is an award-winning design and innovation group that combines world-class expertise in strategy, design, and technology to create a more connected future for partners.
Chief Content & Creative Officer
VP, Creative & Strategy
with Bulldog Drummond / 2002-2017
At Bulldog Drummond I led category-defining and market-moving brand development and product innovation for the world's most sought after global organizations including Nike, Hilton, Diageo, Campbell's, Bumble Bee, Adidas, 7-11, Taco Bell, KFC, McDonalds and Mattel. I led world-class creative and strategic teams through complex projects from foundational business strategy through to final in-market execution. And I developed multi-year relationships with senior and executive teams across categories to help them think, create and do differently.
Together with senior leadership, I was responsible for launching and growing Bulldog Drummond's Brand & Innovation practice. Over 14 years, we transformed the practice from a segment of the business to the core focus and established ourselves as leaders across the globe. In 2017 Envoy acquired Bulldog Drummond and I joined Envoy’s leadership team, representing and expanding our ability to help more organizations imagine and realize their own “what if”.
Areas of focus
Brand and business strategy
Executive leadership and facilitation
Creative direction
Brand refresh and new-to-world brand development
Product and service ideation, development and strategy
Brand and product naming
Brand architecture
About Bulldog Drummond
Bulldog Drummond designs brands, products, services and stories by putting people—their behaviors, emotions, desires, opinions, and habits—into the middle of solving problems, uncovering opportunities and creating meaningful change.